Five years ago I started working with career coaching client’s to post their CV’s online - so that they could ‘drive’ employers and job search traffic to them.

These gradually transformed into full-blown blogs and I found that these people were getting great job offers and project opportunities virtually overnight!

In fact the results were so astounding that it wasn’t long before I was strongly recommending that every client considered a personal blog. Darowski says that ‘Blogging is the perfect way to give an employer a detailed sales pitch .. to show they can talk the talk.’

Joshua Porter has some interesting thoughts on why blogs are the new CV or resume but he and his commentators do not begin to explain the amazing phenomena that clients of mine experienced the night their blogs went live - they were getting next-day job offers from people who had NOT seen their blogs.

The answer to this conundrum must lie in the personal analysis and career decision-making that is a natural precursor to beginning blogging. Once you have a clear idea of who you are and what you want to do - you can start to tell the universe and attract the people who you would like to work with, talk their language and sell your future.